Russell Schindler

A. Russell Schindler, P.G.

TCNewTech Founder, SampleServe, CEO

Russell Schindler is a serial entrepreneur. His most recent start-up is, a company specializing environmental sampling, data automation and environmental reporting. Russell also founded but has since sold Nauti-Cat Cruises, Inc and Compliance, Inc. an environmental engineering company with offices in Detroit and Traverse City. Russell is a Certified Professional Geologist and a graduate of Western Michigan University. Russell holds 5 patents and 1 patent pending related to groundwater clean-up and environmental sampling. Russell is also an avid sailor and has completed 15 Chicago to Mackinaw races and 8 Port Huron to Mackinaw races.

Keith E. Kelly

Program Manager | 20Fathoms

Keith has been making things his entire life. In his earlier years, he created solutions using electronics and software. As his teaching career matured, Keith used the same problem-solving abilities to improve educational systems and curriculum. In response to the emerging trends in Internet of Things, Keith has created IoT, Python, and Electronic Devices training leveraging his IoT Greenhouse model. Most recently, Keith has joined the 20Fathoms team and will be delivering experiential workshops and facilitating professional development opportunities for area software developers through an employer-collaborative grant awarded by Michigan’s Workforce Development Agency. As a TCNewTech board member he continues his focus on agile processes and works to develop additional educational opportunities supporting our startup community.

Ben Marshall, MS


Ben Marshall is an IT Strategy consultant and Leader. Coming from San Antonio Texas where he began his career at USAA where he learned how a mature IT department operates, Ben and his family relocated to Traverse City in 2016. Ben uses that knowledge to consult, advise, and mentor executives globally. As an IT leader, Ben has advised many large and small companies on anything from technical and business solutions to procurement strategies. He has also mentored entire sales teams on the process of relationship and challenger selling as the IT Industry while it reinvents itself through abstraction and consumption. Ben has an Under Graduate Degree in Computer Science and a Master of Science in IT Management.

Josh Kent

Josh Kent

CEO & Founder,

Josh Kent is a serial entrepreneur, CEO and founder of; the globally leading online t-shirt platform, philanthropist, industry disruptor and a spokesperson for those striving for life and professional greatness. Featured on,, and in Forbes & Crains, Josh Kent has been listed as one of Entrepreneur Magazine’s Top 25 Entrepreneurs to Watch, and was honored as one of Michigan’s Top 50 Business Entrepreneurs of the year.

Jamie Kemler

VP, IP Business Strategy at Stryker

Jamie is responsible for the development and execution of Stryker’s enterprise-wide IP business strategy to include monetization activities and relationships with technology transfer and licensing/venture offices of global universities and hospitals.

Benson Munger

Benson S. Munger, PhD

Consultant/Medical Specialty Development

I am active in the development of new medical specialties and have been involved in several start-up organizations in the medical and non-medical fields. I serve on several Traverse City volunteer boards and I am a member of Northern Michigan Angels.

Kelly Ignace

Marketing Contractor

I've lived many lives, including 10 years in high end residential landscape design, 13 years in the waste industry, and the last 6 years as an independent contractor for marketing and business development projects. I love Traverse City, and I love the tech nuts who live here.

Michael Naughton

North Coast Legal, PLC

Michael Naughton is an attorney and partner at North Coast Legal, PLC. He is one of the leading legal authorities on digital privacy, corporate privacy compliance and electronic communication and has successfully argued at the United States Supreme Court, the Sixth Circuit Court of Appeals, the Michigan Supreme Court and the Michigan Court of Appeals.

Ashley Sloat

Ashley Sloat, Ph.D., Patent Agent

President and Owner of Aurora Consulting LLC

Ashley has provided patent strategy services to startups in Silicon Valley, nationwide, and internationally for the last five years. Her areas of expertise include digital health, IoT, medical devices, consumer products, and biotech. Prior to Aurora, Ashley was a scientific writing consultant and technology licensing assistant at the U of M. She received her Ph.D. from the U of M in the biomedical sciences.

Jenny Craig

Jenny Craig

Data-driven Marketing Agency, Owner & ANalyst

Jenny L. Craig has been in the digital marketing, and technical space since the 90’s. Positions and experience held include Board Chair, Business Owner, Director, and ROI Analyst for Fortune 500 Global Corporation Executives. Experience with million dollar corporate marketing budgets, all the way down to count-every-penny non-profit sized budgets.

Camille Hoisington

Dan Mastromonaco

Founder at QMAP, LLC

Dan Mastromonaco is a Traverse City local and the founder of multiple software companies. He has significant experience in starting, running, and selling small technology-based businesses. Dan is currently leading his fifth company, QMAP, a nationwide mapping solution for medical equipment manufacturers and distributors.

Justin Blanchard

justin blanchard

Russ Ryba

russ ryba

Tim Heger



Development Director

With an extensive background in the energy industry, Sarah has worked to develop and manage projects across the United States. She’s a power house who uses her expertise to help develop and deliver the latest in connectivity services to businesses. As a community leader, Sarah has been involved in organizations, such as TCNewTech, which works to cultivate tech focused business opportunities in the Traverse City area.


event manager



Brian Breneman is the co-founder and managing director of DGN Advisory, LLC. He uses his nearly three decades of extensive experience to provide advisory and consulting services to businesses of all sizes. From startups to mature large companies or even those facing a crisis, Brian has seen it and done it. Ten years in public accounting, 8 years as corporate CFO, and 9 years as an entrepreneur have given him a unique perspective. Focused on using solid business strategy to drive value, he can help companies in many industries to take advantage of opportunities or solve issues they face. Brian personally specializes in consulting services focused on strategy design and implementation, value enhancement, business valuations, start-ups, financing and capital raises, complex financial issues, transactional mergers and acquisitions, insolvency and restructuring, and other finance areas. He is an operational finance expert who has run operations and led operational excellence initiatives using Continuous Improvement and Lean Manufacturing techniques.